AAFCS Weblog

Brian Wansink is an AAFCS member, the best selling author of “Mindless Eating,” and the new director of the USDA Center for Nutrition Policy and Promotion.  His current mission is to make a positive influence on the decisions we make about what to eat in hopes of changing the U.S. trend of expanding waistlines. 

Brian has helped to develop Project M.O.M. (Mothers, Others, and MyPyramid), which will target the gatekeepers, mainly moms, who make the decisions about the food families eat.  Project M.O.M. hopes to provide information to support the gatekeeper’s decisions where they work, play, purchase food and prepare food.  As part of Project M.O.M., they are developing menu plans, partnering with corporations, and developing podcasts to begin the education. 

To learn more about this program, or how you could use these tools when they are launched, checkout their website at http://www.mypyramid.gov/ProjectMOM/index.html 

Squires, S. (2008, February 12).  Bringing Nutrition Home:  USDA expert shares focus on food with his wife the chef.  Retrieved February 20, 2008 from: http://www.washingtonpost.com/wp-dyn/content/article/2008/02/08/AR2008020803449.html